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Latest Special Reports - Marketing

The gamble in turning banking into a game

  • Author: Patrick Brusnahan
  • Published: 22 May 2017

Very few people have described banking or saving money as fun. Some would state that it is the exact opposite of fun. However, firms are trying to bring gaming into the financial sector in order to engage consumers. Is this move a home run or a strike out? Patrick Brusnahan investigates. read more

Nationwide’s scoops RBI’s digital marketing and social media award for space campaign

  • Author: Douglas Blakey
  • Published: 19 May 2017

Nationwide’s innovative use of social media to drive customer adoption and usage of contactless technology helped the UK’s largest mutual to win RBI’s annual global award for best use of digital marketing and social media. Douglas Blakey reports. read more

Direct banks continue to lead in loyalty

  • Author: Douglas Blakey
  • Published: 12 Dec 2016

Bain’s annual report on global retail banking customer loyalty is generally one of the most readable of reports of its type. This years’ report contains some surprising and controversial findings. Douglas Blakey reports. read more

Can American banks put a price on loyalty?

  • Author: Robin Arnfield
  • Published: 25 Nov 2016

Top US banks such as Bank of America (BofA), Chase, Citi and Wells Fargo have been investing heavily in their credit card rewards programs to attract new cardholders and retain the loyalty of their existing customers. Robin Arnfield reports. read more

Are millennials worth the attention?

  • Author: Douglas Blakey
  • Published: 22 Nov 2016

Pick a bank – just about any bank at random – and it will tell you how it is really committed to targeting the millennial segment.. read more

Brazilian banks embracing social media

  • Author: Patrick Brusnahan
  • Published: 20 Oct 2016

Brazil is a huge market with a large amount of potential. With a population of over 200 million people, there are still a startling 65 million people over the age of 15 that are unbanked. One of the ways Brazilian banks are looking to attract this market is through social media. Patrick Brusnahan writes. read more

How do you turn customers into followers?

  • Author: Patrick Brusnahan
  • Published: 4 Oct 2016

Banks are still trying to crack the social media code. As the market continues its steady rise in popularity and relevance, banks are eager to exploit this direct avenue to their customers. However, it is not necessarily the easiest road. Patrick Brusnahan writes on RBI’s latest Twitter’s Top 60 financial institutions. read more

How closely do you watch your bank?

  • Author: Patrick Brusnahan
  • Published: 3 Oct 2016

Targeted marketing is the name of the game nowadays. While an institution could pay for advert space on television, it is difficult to know the right people are watching at the right time. One solution is YouTube. With the help of RBI’s YouTube Top 40, Patrick Brusnahan looks at banks’ use of the social media platform. read more

The ‘black horse’ gallops to Lloyds’ advertising rescue

  • Author: Patrick Brusnahan
  • Published: 26 Apr 2016

Companies spend millions on advertising and banks are no exception. From attracting new customers to maintaining a brand presence, advertising can be crucial in a firm’s strategy. There only remains one question: Does it actually work? Patrick Brusnahan speaks to Nielsen and examines its effectiveness. read more

Which bank is the most ‘Liked’?

  • Author: Patrick Brusnahan
  • Published: 4 Apr 2016

Long gone are the days when a branch was needed to speak to your bank. Now, there are a variety of options, including the exponentially growing realm of social media. While banks are unlikely to be defined as ‘social’, they are taking the medium, particularly Facebook, by storm. Patrick Brusnahan writes. read more

Bringing financial services out of its shell

  • Author: Franchesca Hashemi
  • Published: 3 Aug 2015

Financial institution brands have been known to lack social media foresight for a number of reasons such as regulatory concerns and unimaginative marketing. Franchesca Hashemi examines a report delivered by Innovalue on how to engage effectively in the rapidly growing environment of digital consumption. read more

Calling out cold callers: The new threat

  • Published: 27 Mar 2015

Gabriel Hopkins looks at the annoying and everpresent cold caller and what the UK government is doing to combat this nuisance to the benefit of consumers. read more

BBVA maintains its lead in RBI’s Twitter Top 60

  • Author: Patrick Brusnahan
  • Published: 9 Dec 2014

As another year passes, financial institutions are still increasing their efforts in tackling social media. As the market gains popularity and relevance in the sector, banks are eager to take advantage but are also wary of mistakes. Patrick Brusnahan reports. read more

Finance with a face

  • Author: Patrick Brusnahan
  • Published: 28 Nov 2014

The days of the faceless banking monolith are coming to an end. Financial institutions are attempting to regain the trust lost, almost irreversibly so, post-2008. This has led to multiple attempts of looking less like a bank and more like a best friend.. read more

Finance and Facebook’s overlap grows larger

  • Author: Patrick Brusnahan
  • Published: 28 Oct 2014

As social media’s popularity keeps rising with no end in sight, financial institutions have been working round the clock to take advantage of this growing target market. Patrick Brusnahan talks tactics with some of the most ‘liked’ institutions on Facebook to see the secrets of their success. read more

Y all the fuss? - engaging with the younger generation

  • Author: Ellie Chambers
  • Published: 27 Jun 2014

Generation Y, made up of 18 to 34 year olds, is the first generation to have grown up surrounded by the digital world. As banks are now discovering, this has shaped its demands in terms of financial services. Ellie Chambers investigates how banks are working to attract millennials. read more

Nedbank breaks through the social media arena

  • Author: Valentina Romeo
  • Published: 3 Apr 2014

Social media data is notoriously unstructured and difficult to analyse. Banks worldwide are figuring out the best ways to evaluate data coming from their social channels. Valentina Romeo speaks to Nedbank to learn more about their new social media analytics and how they position themselves in the SA. read more

Stars of Finovate 2014

  • Author: RBI editorial
  • Published: 25 Mar 2014

Finovate Europe, London’s biggest annual fintech event took place on 11 and 12 February and drew presenters and attendees from all over Europe to pitch their products. Ellie Chambers and Valentina Romeo report from Finovate and pick out some of their banking innovation highlights. read more

Traditional FS providers still highly trusted - EY

  • Author: Ellie Chambers
  • Published: 20 Mar 2014

“Winning through customer experience”, the 2014 Global Consumer Banking Survey by Ernst & Young (EY) shows that confidence in the banking industry is on the rise and customers have high trust in their primary financial services provider. Ellie Chambers takes a closer look at the survey’s findings. read more

Connecting with the customer through data

  • Author: Sruti Rao
  • Published: 7 Feb 2014

In the age of customer centricity, Asia's banks are no stranger to the priority of offering differentiated and personalised customer service. Sruti Rao speaks with FICO's analytics officer Andrew Jennings to understand how banks in APAC can use optimise their use of analytics to enhance profitability. read more

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