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HSBC pulls YouTube ads following extremism links

Following accusations that YouTube is associated with extremist material, HSBC, as well as RBS and Lloyds, have pulled their online advertising from Google platforms

A recent investigation revealed that adverts from a range of well-known brands could appear next to content from extremist groups on YouTube. An ad appearing alongside a video earns the poster close to £6 per 1,000 clicks, meaning that brands could have unwillingly contributed money to extremists.

Speaking at the Advertising Week Europe conference, Matthew Brittin, Google’s European head, said: “I would like to apologise to our partners and advertisers who might have been affected by their ads appearing on controversial content.”

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