• Register
Return to: Home > News > Strategy > Emirates NBD launches new digital banking service

Emirates NBD launches new digital banking service

Emirates NBD has launched a new digital bank, known as Liv., aimed at millennial customers.

Launch of the mobile app forms part of the bank’s AED500m investment directed at digital innovation and multichannel transformation over the next three years.

Users of the new service will be able to open their bank accounts instantly from their smartphones by scanning their Emirates ID card. Customers will also receive a Liv. debit card for making cash withdrawals and online shopping.

The new offering includes a range of features that will display a curated daily feed of events and selected deals, as well as offer insights on users’ transactional history and spending patterns.

Emirates NBD senior executive vice president and group head of retail banking and wealth management Suvo Sarkar said: “Liv. offers customers a unique experience that will allow them to access the finest lifestyle opportunities while enabling them to better manage their finances. Liv. aspires to be more than a bank for the millennial customer - one that will inform, advise and be their digital buddy and wingman.”

The beta version of the app will be rolled out to select customers on the Android platform next week, and later on iOS. Plans are also on to launch the brand in other markets as well.

Liv. head Jayash Patel said: “Imagined, designed and developed by a team of millennials, Liv. combines the seemingly incongruent modules of banking and lifestyle to offer a fun, social and intelligent banking experience for a self-reliant and digital native generation. We hope to build a dynamic brand that will resonate with the values and aspirations of like-minded customers and capture their hearts.”

Top Content

  • Whitney Bank receives regulatory nod for acquisition of nine First NBC Bank branches

    Whitney Bank, the banking subsidiary of Hancock Holding Company, has obtained regulatory approval to acquire nine branches and about $1.3bn in loans from First NBC Bank, a banking unit of First NBC Bank Holding Company.

    read more
  • Lloyds annual pre-tax profit surges to £4.2bn

    Lloyds Banking Group has reported a statutory pre-tax profit £4.23bn for the year ended 31 December 2016, a huge surge compared to £1.64bn a year ago.

    read more
  • Grameen America, Citi and MasterCard to unveil digital finance platform

    Grameen America, a microfinance organisation, has partnered with Citi and MasterCard to roll out a range of fintech solutions to promote digital financial access and inclusion for over 86,000 low-income women entrepreneurs across the US.

    read more
  • TSYS, International Bank of Qatar ink payments agreement

    TSYS, a US-based credit card processor, has inked a licensing agreement with International Bank of Qatar (ibq) whereby the bank will leverage TSYS' PRIME payment solutions platform.

    read more
  • RBS to abandon Williams & Glyn spin-off

    Royal Bank of Scotland (RBS) has announced that it could scrap the sale of Williams & Glyn (W&G) division after an agreement was reached between the HM Treasury and the European Commission (EC).

    read more
Privacy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.